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And the Beat Goes On

Shortly after Heather McCarthy decided to trade her career in the radio business for one in marketing for the Greater Bangor Convention and Visitors Bureau, she was faced with a task that would set her career course for the next 15 years.

“[The CVB was] working with the city and with [Eastern Maine Development Corporation] to put in a proposal to have the National Folk Festival come to town,” McCarthy said. “So I landed at my desk and my boss said, ‘The first thing you need to do is write this proposal.’”

McCarthy admits now — some 16 years later — that she had a lot to learn.

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